Dove certainly has an interesting take on what it means to be a man:
while i appreciate the sentiment that men, too need to grow to be "comfortable in their own skin," this is an incredibly heterosexist, heteronormative interpretation of what that requires. which is apparently what viewers of the Superbowl want, judging by the preponderance of such commercials during the game. way to go, CBS, for running a pro-life ad without its counterpart (sponsored by Focus on the Family, no less), and such heterosexist, misogynistic ads as the above and the Dodge Charger ad that posits nice cars as rewards for obeying the annoying demands of the weaker sex. (although i will hang my head and thank you, as did the other queer woman in the room with me, for those Danica Patrick godaddy.com spots.)
2 comments:
While I didn't watch the Super Bowl, I have sifted through some of the commercials and I, too, found the sheer volume of ads with a seemingly misogynistic bent quite remarkable. I'm really surprised that that happened. But then again, to CBS, it's (almost) all about the money that buys the ad spots.
WOW can we talk about the Old Spice "smell like a man" commercials now?? i love them, but i hate that i love them!
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